New digital identity and website design for the Swedish insurance company Bliwa.

I have also been involved in CX/UX for the new "my pages" with services and checkout journeys in focus.

The long-term goal is "sweden's smoothest insurance experience". We are far from there yet, but a strong foundation has been laid with a new scalable visual identity and CX approach with the user in focus.

The mission was initially only to further develop and digitally adapt the existing identity, but during the start of the concept phase we saw the need to think new. Bliwa wanted a more challenging and playful identity that set Bliwa apart from its competitors.