Visual identity, communication and production of the Berghs School of Communication grad show exhibition.

The exhibition concept focused on how we make communication matter. What do people really value and how can communication elevate that value.

If you are naive enough to see things not for what they are, but for what they have the potential to become you can turn anything to something more valuable than itself.

With the visual identity for “Make It Matter”, we wanted to highlight that what we add shall matter and interact with the core, whether it applies to individuals, a product, a service or a business.

We chose to create a strong core consisting a pattern that shines through all communication, and on top of that add a layer that interacted with the core to spread and elevate the message.

When we created the core – our pattern, we wanted to give life to things that were discarded as worthless. We searched among garbage, in nature and in a garage for interesting shapes and textures. By making the analog digital via a photo copier, our stuff got a completely different expression when they were processed in the computer.